Buying Ad Space for Internet Marketing

If you want your internet business to survive, you need to buy some ad space! Your big question is: where to put the ads to give you the best return on your investment?

First, you must figure out who your customers are. You then need to find out what sorts of websites your clients tend to visit to know where to target your internet marketing. If your website is already up and running you can ask your clients questions about their likes and dislikes to determine what other websites they visit on a regular basis. If you haven't yet opened your firm, then you'll need to do some research. All of this can take time and money, but it will pay off for you in the end.

Ad Networks

These are so-called middle men who will take some of the work out of your internet marketing; they work with companies that sell ads, and then line them up with potential clients. They give you a good price for different kinds of ads: banners, pay per click etc. As these networks deal with hundreds of websites, your ad can have the potential of reaching a huge audience. Finally, the networks can use tracking software to determine what sorts of people are clicking on your ad, and then fine-tune it and the sites the ad appear on to further enhance your potential customers.

On the negative side, most ad networks will not tell you what websites they are going to put your ad on! Strange as that may sound, it does have a good reason: they don't want you to know which advertisers are giving them discounts. What this can mean for you is - your ad for romance novels could end up on a website for fishing - or maybe on a social networking website!

However you set up your ads, remember that they are not static. Once you've put them in place, track them to see what sort of response you get, and then fine-tune your internet marketing over time.