How to Target Your Market

All the best internet businesses must be excellent at marketing online to stand out and today I want take you through the basic principles.
The golden rule is simple - Find out what people what to buy, then allow them to get it from you.

Marketing online is not rocket science and you don't need a degree, just drive, determination and desire. You find a group of people with a common desire, want or problem and you get them out of pain or give them a way to get what they want.

It's a process of finding out what people want to buy and giving them the chance to buy it from you and making it in their compelling self-interest to do so. When you write an ad copy, all you're really saying is, here's how to "get what you want" or "here's how to avoid pain".

All the best internet businesses sell by zeroing in on specific people and giving them what they want. Or helping them solve their problems and get rid of the resulting pain. Find a group of people with a problem you can provide a solution to.

I've just painted the overall picture. Now let's consider some details. Not many marketers or even teachers of marketing understand the real purpose of having a target market. But when you do it will totally change how you look upon the concept of target marketing.

The idea behind targeting a market is this: You can't afford to reach everybody in the world with your advertising message unless you're Microsoft. What's more, you have competitors who are trying to get your potential customers to buy their products instead of yours.

The way to compete is by zeroing in on a group of people where you can satisfy their needs, wants and interests better than your competitors. That gives you a competitive advantage. The main mistakes people make in choosing their target market are as follows:

1) Choosing A Target Market You Can't Access
If you can't reach your target market with news of your solution to their problems, then how are you going to get them to BUY your solution? Yet, people do it every day. They target groups of people they can't easily reach.

2) Choosing A Target Market You Can't Afford To Promote To
The lifeblood of marketing is promotion. But if you can't afford to promote, you can't sell. Can you afford to reach your list? If there are ways to reach your target audience by advertising but you can't afford to use those methods, then that is not a good target market for you.

3) Choosing A Target Market Where People Don't Want The Solution You Have To Sell
People have to WANT what you have to offer. If they have problems, they have to WANT to solve them. No want. No sale. Want must exist. You can go broke trying to create want in people. It's much easier to find and target existing want and then just offer your solution.

Gary Baker is an internet marketing specialist who is passionate about teaching people how to market themselves and their business on the internet to maximise sales with minimum outlay. This former aerospace engineer has launched a new mission to empower 100 people to earn 100K before 2012 by mastering the most powerful marketing medium on the planet.

If you are SERIOUS about starting a home-based business and creating your dream lifestyle and earning a six figure income here's further information on the best home business model available today.